Ever wonder how dental companies were, or are, founded? Well, my name is Judy and I’ve been associated with Dental Ventures of America, Inc., since its inception, and I thought it might be interesting to know why, when & how it began for “DVA”. Thus, the initiation of this series of short reports, which we hope will prove interesting, maybe not exciting, but interesting, reading.
Dental Ventures of America is a company that was established in 1981 with the thought of the Founder to find, develop and market ‘niche’ products that offered beneficial applications and performance to the dental laboratory industry. Thus, the development of DVA’s motto, “Products that Perform!”
With a background as a dental technician, marketing executive and the first employee of a large, German multi-national company into the U.S. dental market, the eventual founder of DVA, Jerry Honstein, noticed that many small, useful products suffered from a lack of exposure because they simply did not offer the dollar thrust to the manufacturer as did those provided by large dollar volume product lines. Made sens
e; but also offered an opportunity. Thus, was the concept for the founding of Dental Ventures of America, Inc., with its introduction of ZAPIT, a product that clearly established the “proof of concept” for the founder’s original vision.
The path from the Founder’s initial dental experience as a United States Navy Dental Technician, to the establishment of a dental company offers some support for the ultimate direction one’s life can be impacted by random experiences. We’ve all experienced the results of such ‘happenstance,’ and the development of DVA’s history was certainly a result of such a chain of events.
I had met the future founder of DVA when he was invited to lecture to my dental assisting class at Citrus College in Glendora, California. My name was Judy Cardellicchio at the time, but it is now Judy Honstein. Aha, now we begin to see how I have been “involved” with Dental Ventures of America from the very beginning. Please join us as I try to share the path from “random events,” opportunities, experiences, failures, successes and some interesting history of the introduction of many new products that have served to change the face of dental laboratory products and procedures.
I look forward to meeting you all again soon,